Your Meal Plan Business, Finally on Autopilot.
White-labeled stores, AI-powered onboarding, and automated operations — built for GCC meal subscription businesses.
Nutritional Summary
Planned
1830
Daily
Consumed
1030
Add
Protein
185g
Carbs
139g
Fat
62g
Quick Actions
Meals of the day
Lunch
Grilled Chicken Salad
Home
Body Scan
Profile
Trusted by meal plan brands across the GCC
Everything a meal plan business needs, in one platform.
Mawcel is the operating system for your meal subscription business. White-labeled for your brand. Built for the GCC market.
- White-labeled store with your brand, domain, and colors
- AI-powered customer onboarding with plan recommendations
- Flexible subscription management — plans, packages, and billing
- GCC-native payments via Tap — AED, SAR, KWD and more
Subscriptions
Total Sales
AED 42.8K
+35%
Subscribers
248
+12%
Avg. Value
AED 810
+10%
Avg. Length
3.2 wks
+5%
Subscription trend
This week
Last week
New Subscription
Plan
Package
Calories
Duration
Subscription subtotal
AED 490.00
Create and manage subscriptions in minutes.
Set up any plan configuration — diet type, calorie tier, meal package, and delivery schedule — in just a few clicks. Mawcel handles the pricing, scheduling, and customer management automatically.
2 min
To configure any subscription
∞
Unlimited subscriptions & customers
A white-labeled app your customers will love.
Your brand. Your domain. Your colors. Customers never see the Mawcel name. AI recommends the right plan based on their goals and biometrics during a guided onboarding flow.
100%
Your brand, your domain
AI
Personalised plan recommendations
Step 2 of 4
What's your goal?
AI Recommendation
High Protein · Tier 2
2,200 kcal · Lunch + Dinner
Start free. Grow together.
No monthly fees. No setup costs. Just 5% on transactions after your first three months — processor fees included.
Free
for your first 3 months
then
5%
per transaction — no monthly fees, ever
Includes all Tap Payments processor fees
- White-labeled customer store
- Full vendor dashboard & analytics
- AI menu mapping from Excel
- Automated subscription management
- GCC-native payments via Tap
- Customer app with AI plan matching
- Unlimited customers & orders
No credit card required to start
Ready to stop running your business on spreadsheets?
Book a 30-minute demo. We'll show you how Mawcel can replace your entire manual operation and get you live in days.