Your Meal Plan Business, Finally on Autopilot.

White-labeled stores, AI-powered onboarding, and automated operations โ€” built for GCC meal subscription businesses.

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Nutritional Summary

Planned

1830

Daily

1020Cal Left

Consumed

1030

Add

Protein

185g

Carbs

139g

Fat

62g

Quick Actions

๐Ÿšš Delivery
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Meals of the day

Lunch

Grilled Chicken Salad

Protein 185gCarbs 139g

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Profile

Trusted by meal plan brands across the GCC

GRAMSNutriBoxFitMealsDietHubMacros+CleanEatsBodyFuel
The Platform

Everything a meal plan business needs, in one platform.

Mawcel is the operating system for your meal subscription business. White-labeled for your brand. Built for the GCC market.

  • White-labeled store with your brand, domain, and colors
  • AI-powered customer onboarding with plan recommendations
  • Flexible subscription management โ€” plans, packages, and billing
  • GCC-native payments via Tap โ€” AED, SAR, KWD and more
Book a Demo
Dashboard Overview

Subscriptions

Total Sales

AED 42.8K

+35%

Subscribers

248

+12%

Avg. Value

AED 810

+10%

Avg. Length

3.2 wks

+5%

Subscription trend

This week

Last week

โ†

New Subscription

Plan

High ProteinLow CarbBalancedVegetarian

Package

Full dayB & LunchLunchDinner

Calories

600โ€“800800โ€“10001000โ€“12001200โ€“1400

Duration

1 Week2 Weeks3 Weeks4 Weeks

Subscription subtotal

AED 490.00

Confirm details
Subscription Management

Create and manage subscriptions in minutes.

Set up any plan configuration โ€” diet type, calorie tier, meal package, and delivery schedule โ€” in just a few clicks. Mawcel handles the pricing, scheduling, and customer management automatically.

2 min

To configure any subscription

โˆž

Unlimited subscriptions & customers

Customer Experience

A white-labeled app your customers will love.

Your brand. Your domain. Your colors. Customers never see the Mawcel name. AI recommends the right plan based on their goals and biometrics during a guided onboarding flow.

100%

Your brand, your domain

AI

Personalised plan recommendations

Step 2 of 4

What's your goal?

Lose Weight
Build Muscle
Maintain & Eat Clean

AI Recommendation

High Protein ยท Tier 2

2,200 kcal ยท Lunch + Dinner

Pricing

Start free. Grow together.

No monthly fees. No setup costs. Just 5% on transactions after your first three months โ€” processor fees included.

Launch Offer

Free

for your first 3 months

then

5%

per transaction โ€” no monthly fees, ever

Includes all Tap Payments processor fees

  • White-labeled customer store
  • Full vendor dashboard & analytics
  • AI menu mapping from Excel
  • Automated subscription management
  • GCC-native payments via Tap
  • Customer app with AI plan matching
  • Unlimited customers & orders
Start Free โ€” Book a Demo

No credit card required to start

Ready to stop running your business on spreadsheets?

Book a 30-minute demo. We'll show you how Mawcel can replace your entire manual operation and get you live in days.